The Liu Jo brand came into existence in 1995 – in Italy. It was created by a young entrepreneur Marco Marchi and his brother Vannis. They have been successfully promoting their brand both in Italy and on foreign markets. In recent years Liu Jo has become one of the greatest commercial successes on the Italian market. At present, mono-brand shops selling Liu Jo products operate in the most prestigious locations of the world, including Paris, Tokyo, Milan, Rome, Moscow, Prague, London and Dubai.